Understanding timeshare season colours can be confusing at first glance, but essentially they ensure that customers and timeshare companies alike have a quick universal reference point of understand whether certain weeks are high, medium and low season weeks throughout the year, with regards to demand.
Universal Timeshare Season Colour Codes
There are two important factors, which you need to first understand before being able to identify timeshare seasons, as you would with calendar seasons. Holiday and destination demand is often times based on the sun, warmth and on weather conditions in general. Timeshare resorts are thriving in every corner of the world, meaning they are available in almost every country and region. With the calendar seasons being different in different places, for example, England’s summer is Australia’s winter, high season weeks will differ, depending on which country you are thinking of travelling to.
Therefore, timeshare seasons are not categorized into spring, summer, autumn and winter, or indeed labelled by these seasonal names. They are labelled according to the demand in that particular country in a certain time of year. This is where the colour coding of weeks comes in.
Common Colour Codes
During high season in a particular country, timeshare weeks will be of more value than low season weeks. That value, in turn, affects both buy-in costs and the value of your asset (in this case the week you wish to rent or sell) on exchange marketplaces. The colors of the seasons, therefore are a reference for demand.
In the USA, some timeshare developers and operators use a code based on the colors of the Stars and Stripes of the American flag as follows:
Season of highest demand – Red
Season of intermediate demand – White
Season of lowest demand – Blue
Most commonly however, the color codes are chosen based on what we already know regarding ranking of colours, as follows:
Season of highest demand – Platinum
Season of intermediate demand – Gold
Season of lowest demand – Silver
There is one last factor to consider when it comes to understanding timeshare season colours; Within season there are weeks which are of even higher demand. For example, Christmas and New Year week during the winter ski season. Or Easter week in Europe, even though it would not yet technically be high season weather wise.